
"The rebranding marks a significant milestone in the company’s history and further signifies the company’s growth and strong commitment to its employees, customers and partners," said Andy Coan, president and cheif executive officer at Splice. “We are excited and enthusiastic as Splice moves forward.”
The changes include a new Splice brandmark, which is a unique logotype that embodies something of the personality and the promise of the Splice brand. The mark's distinctive sans-serif letterforms are crisp and modern in style, appropriate for a contemporary high-tech organization like Splice. At the same time, the design attributes of these letterforms suggest a few of the personality traits that are truly characteristic of the Splice brand. Especially notable about the logotype is the way the letter "i" has been transformed into a graphic expression of high energy and high-speed network. It is emblematic of the brand's characteristic exuberance and its essential promise to customers – to simplify their lives and take them to a new level of IT efficiency.
“The new Splice brandmark symbolizes trust, confidence, expertise, energy, creativity, and simplicity – brand attributes that have made Splice successful and that have distinguished the company as a preferred partner over its competitors,” said Coan.
Along with a new brandmark, Splice is introducing a new tagline, "Network Solutions Simplified.™", to further emphasize its promise to deliver customized data network solutions quickly, seamlessly, and cost effectively so customers and partners, can focus on their core business.
As the company’s main means of communication, the Splice website has been completely redesigned to be more user-friendly, to provide more helpful information, and to enable customers and potential customers to communicate more easily with the company. Splice has added many new features, including, a library from which to download information, a referral program to join, clearer descriptions of what we offer, and an expanded set of solutions, including network management, managed hosting, and outsourced provisioning.
The new corporate identity can be seen now on the company’s website. Visit Splice at www.splicetelecom.com.